In the "war of the bus ads," the Foundation began protesting "Keep Christ in Christmas" posters which were displayed free of charge on city buses in Madison, Wisconsin, in 1982. The free ads came down. In 1983 and 1984, the Foundation launched its own signs on Madison buses, reading: "The Bible: A Grim Fairy Tale" and a tongue-in-cheek cartoon showing Mary announcing, "It's a girl!"
December 3, 1984