Action Alert

TAKE ACTION: Tell Jeep that Christian Nationalism undermined message of unity



By now, you’ve likely seen or heard about Jeep’s Super Bowl ad that, under the guise of unity and patriotism, promoted the idea that the United States is a Christian nation. Watch the ad here. 

Please join FFRF in telling Jeep that, while the message of unity and common ground is laudable, assuming that all Americans are Christian is divisive, exclusionary and counterproductive.

Read FFRF’s full statement on the ad.

Only 65 percent of Americans today identify as Christian, with religiously unaffiliated “Nones” standing at 26 percent. And even if 100 percent of Americans identified as Christian, that still would not make the United States a “Christian nation,” since our godless and secular Constitution ensures our government may not promulgate religion.

Note: This action alert is a consumer complaint, not a state/church violation.


  1. Call or email Jeep’s customer complaints department and register your polite opposition to this advertisement. Feel free to use or adapt the talking points provided. It is more effective to respond as an individual, than as someone doing it via FFRF’s action alert. 
  2. Tweet @Jeep and share your thoughts on this ad.

As a nonreligious American, I was profoundly offended by the exclusionary message and repeated Christian imagery tied to patriotism that was portrayed in your Super Bowl ad.

More than one-third of good American citizens do not identify as Christian, do not kneel in front of the cross, and do not pray to a Christian god. To suggest that all Americans are united behind the cross is divisive, and ironically promotes the Christian Nationalist ideology that led in part to the Jan. 6 insurrection your ad presumably sought to address.

While the message of national unity is laudable, please refrain from promoting Christian Nationalism in the future. Thank you for your time.

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