The Freedom From Religion Foundation (FFRF) is excited to announce the launch of its eye-catching  “Vote Like Your Rights Depend on It Because They Do” campaign.

The campaign is aimed at mobilizing young and undecided voters, especially the growing population of Gen Z “Nones” (religiously unaffiliated) across the country, in time for the upcoming elections. With a focus on protecting personal rights and freedoms, this campaign speaks directly to these voters about the power they hold in determining the future through their vote. FFRF has launched an all-out multimedia approach to reach and engage this key demographic — leveraging podcasts, satellite radio, social media, digital, and print ads to spread the message far and wide.

Podcasts
FFRF’s campaign ads will be featured on popular podcasts like “The Complete Guide to Everything,” and “Factually! with Adam Conover,” among others. These podcasts align with the values of critical thinking and questioning the status quo, making them ideal platforms to reach an engaged audience.

Satellite radio
The campaign will also take to the airwaves, with ads airing on SiriusXM shows hosted by influential voices such as Stephanie Miller, Thom Hartmann, Howard Stern, John Fugelsang, Andy Cohen and more. These shows reach politically active and socially conscious listeners, amplifying our message about the importance of voting in this election.

Digital & social media ads and branded content
FFRF will run highly targeted content across social media platforms, including Facebook, Instagram, TikTok, Twitter (X) and YouTube, to reach voters where they spend the most time. These ads will drive home the campaign’s message in visually compelling ways, encouraging viewers to register to vote, participate in local elections, and defend their rights. A dedicated landing page has been created at www.ffrf.org/vote, where users can find voter registration tools and further information on voting.

Print/digital ads
FFRF will also run print ads in publications that resonate with younger readers, emphasizing the critical connection between voting and safeguarding personal freedoms. These ads will appear in select newspapers, including USA Today, making sure the campaign’s message reaches both digital and traditional readers.

Voter campaign highlights include:

• Voter registration tools helping young people easily register to vote through quick, intuitive online tools.
• Educational content resources explaining key voting rights, major election issues, and the importance of each vote.
• Social media content such as shareable graphics, videos and messages encouraging others to vote and promote the campaign with the hashtag #VoteForYourRights.

The “Nones,” identified as atheists, agnostics or “nothing in particulars,” are the single largest cohort by religious affiliation, according to Pew Research, at 28 percent. They tend to be more politically liberal compared to all Americans. For example, the unaffiliated, along with Unitarian Universalists, are most supportive of abortion rights. Pew researcher Gregory Smith notes, “We know politically for example, that religious Nones are very distinctive. They are among the most strongly and consistently liberal and Democratic constituencies in the United States.”

FFRF Co-President Annie Laurie Gaylor says, “We’re pulling out all the stops to ensure that young people, especially the growing number of them with no religion, understand how vital their vote is in shaping the future. From podcasts and social media to satellite radio and print ads, we’re meeting voters where they are and reminding them that their rights — and their future — are on the line.”

These actions will amplify the “Be a Voter” campaign underwritten by FFRF’s 20-plus chapters, which are placing billboards in all seven swing states, and the diligent work of its advocacy arm, FFRF Action Fund, to call attention to the dangers of Project 2025 and the continuing attacks on abortion and LGBTQ-plus rights, our public schools and the constitutional principle of separation between state and church.

To learn more about the “Vote Like Your Rights Depend on It Because They Do” campaign, visit our landing page at www.ffrf.org/vote.

The Freedom From Religion Foundation is a national nonprofit organization with 40,000 members across the country. Our purposes are to protect the constitutional principle of separation between state and church, and to educate the public on matters relating to nontheism.