The commercial with Ron Reagan inviting viewers to join FFRF will air over the next two weeks on one the nation's most prominent news commentary programs, “The Rachel Maddow Show" on MSNBC.
In the 30-second spot, Reagan, the progressive son of President Ronald and Nancy Reagan, says:
"Hi, I'm Ron Reagan, an unabashed atheist, and I'm alarmed, as you may be, by the intrusion of religion into our secular government. That's why I'm asking you to support the Freedom From Religion Foundation, the nation's largest and most effective association of atheists and agnostics, working to keep state and church separate, just like our Founders intended. Please support the Freedom From Religion Foundation. Ron Reagan, lifelong atheist, not afraid of burning in hell."
The ad is slated to run Monday through Thursday over the next two weeks during the live broadcast (9 p.m Eastern time) and repeat during the midnight (Eastern time) re-airing.
Reagan has received FFRF's Emperor Has No Clothes Award and has publicly identified himself for years as an atheist.
The commercial has spawned a popular FFRF T-shirt, lapel pin and cap bearing the words “Unabashed atheist . . . not afraid of burning in hell.”
The Freedom From Religion Foundation is a national nonprofit organization with more than 36,000 members across the country. FFRF protects the constitutional separation between state and church and educates about nontheism. FFRF advertising is made possible by kind contributions from members. Donations to FFRF are deductible for income-tax purposes.